Week 6: Workshop 5

Introducing the client brief

Icon highlighting that this tutorial is assessableASSESSABLE WORKSHOP (Group)

3 marks
To complete this workshop successfully, you should have some idea of what you will do for your final project. You should have also chosen group members. If your group members are from other tutorial groups it is still possible to complete this workshop, it is okay to work on the exercise with whatever goup members are present.

Please show/hand in to your tutor at the end of the tutorial

EITHER: the list of questions you planned to ask for the "interview", and the client brief you developed as a result of the interview (just the one document per group)

OR

the proposal you developed in the extension proposal writing exercise.

Produce a client brief and proposal document to develop awareness of the contents of these documents and the role they play in mulimtedia production

YOU SHOULD HAVE CHOSEN THE PROJECT GROUP FOR THIS WEEK.

In this workshop:

We will introduce the client brief and proposal document. The purpose of this workshop twofold:
It is an opportunity to experience in the making of a client brief and proposal

and..

It is an opportunity to tease out what you want to do for the project (assessment item 2). If you have chosen group members within this tutorial group you will be able to use the proposal interview to help sort out your project and have a draft proposal for your intended project by the end of the class.

 

TOWARDS YOUR SECOND ASSESSMENT ITEM - PROJECT

Undertake the exercise below using your intended project topic. Please read the assessment sheet for full details.

 

 

This week we are going to try a role playing exercise in order to write a client brief. Before you begin this tutorial you will need to consider what elements a client brief should contain.

In this exercise you will work in two groups.

First one group will act as the client and the other group will act as the developer.

Imagine that the client and the developer are meeting for the first time to discuss a potential project.

The developer is to interview the client in order to get some initial information for the writing of a client brief.

Spend around 30 minutes for the interview, then REVERSE YOUR ROLES and spend another 30 minutes conducting the interview.

NOTES FOR THE CLIENT ROLE

As the client here is some information about what product you are wishing to develop. NOTE THAT THIS IS A RELEVANT EXERCISE TO YOUR FINAL PROJECT.

Before you begin the interview, spend a few minutes thinking more about what you would like to develop on the basis of this topic.

Based on this topic you will have provide requested information to the client.
You are a prospective client that wishes to develop a series of interactive multimedia products to describe an activity/action/concept/object.
For example: windsurfing, kicking a ball or kite flying, origami, the water cycle, how a camera works, a cooking recipe, how to play a tune on an instrument (e.g. guitar) are all acceptable. For this meeting you are to discuss the first title in the series - so choose just one activity/action/concept/object.


Choose one activity! If you have doubts then clear it with your lecturer/convenor. You are to design for a specific target audience. You are to select a target audience from the list below

After the interview, the developer will show you the client brief and you may comment upon its accuracy and presentation.

NOTES FOR THE DEVELOPER ROLE

As the devleoper your role is to find out what the 'client wants' and try to specify some parameters for the project.

Before you begin the interview, spend a few minutes thinking about what information you will need for the client brief and making notes about the kind of key guide questions you will need to ask in order to get that information.

After the interview you can then write up a mock client brief and give it to your client.

 

EXTENSION ACTIVITY: Proposal writing:

You have been asked to draft a proposal because there is a deadline and your colleague is sick. Whe attended the briefing meeting with the client and all you have to work from is the completed scoping questionnaire. You have one working day to complete and fax it directly to the client while coping with your ongoing projects. This sort of time-scale is not unusual.

You have a choice of two completed scoping questionnaires (client briefs) one online and one offline. Using the information given, derive a proposal for one of them.

Click here to view the COMPLETED CLIENT BRIEF questionnaires
(NOTE: opens in a new window)

 

NOTE: IF YOU HAVE CHOSEN TO WORK ON YOUR PROJECT, KEEP A COPY OF THE DRAFT PROPOSAL AS YOU WILL BE ABLE TO ADD FURTHER ELEMENTS TO IT NEXT TUTORIAL.