Notes
Slide Show
Outline
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Multimedia – Applications and Uses
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Objectives
  • By the end of this lecture you should be able to
  • classify products as being:
    • Educational applications
    • Entertainment applications
    • Business applications
  • Recognise the core purpose of products in each of these applications
  • Realise that the categories can cross over e.g. edutainment.


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Review: Multimedia Defined
  • A computer-based, interactive experience that incorporates text, graphics, sound, animation, video and virtual reality.
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Review:Computer Playback Systems
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Review: Multimedia Elements
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Review: Interactivity of Multimedia
  • Allows user to interact with application
  • Content presentation is nonlinear
  • User determines
    • What content is delivered
    • When it is delivered
    • How it is delivered
  • Input can be keyboard, mouse, voice and touch screens
  • Levels of interactivity
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Review: Classifying Multimedia
  • Classification according to genre and category
  • Classification important to help establish:
    • What is role/purpose
    • How well it does its job
    • Who the product is for
    • Let’s extend on this..
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Using Multimedia
  • What does it mean when we say “using” multimedia?
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Using Multimedia for Education
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Multimedia Allows Students To
  • “Jump” via hyperlinks
  • Proceed at their own pace
  • Focus on particular areas
  • Be in charge of learning experience
  • Have instant feedback
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Online Course Benefits
  • access it anytime from anywhere
  • see animations with audio and video
  • have virtual labs to conduct experiments
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Edutainment CDs
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Reference Titles and Multimedia
  • Encyclopedias
  • Census data
  • Yellow Pages
  • Dictionaries
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Entertainment Applications
  • Pioneers in multimedia were game developers
  • Emphasis has shifted from:
    • Pure action à Action + story-telling
    • Games à Entertainment
    • Physical à Mental
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Games on the Web
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Virtual Worlds
  • A new field in entertainment on the Web where individuals can log on and interact with others in a virtual environment that includes chat sessions.
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Recreation Applications
  • Give user a vicarious experience
    • “play” a famous golf course
    • “fly” over 3-D cityscapes
  • Could include hobbies and sports titles
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Microsoft Flight Simulator
  • Award winning; most popular; oldest
  • U.S. Navy has used it to train pilots
  • Requires a fairly powerful computer configuration for latest version
  • Has spawned web sites, user groups, newsletters, and add-on products
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Multimedia Category Crossovers
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Business Applications
  • Multimedia used for communication:
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Marketing on the Web
  • Go global on the Net
  • Shop online
  • Demonstrate product lines
  • Allow users to customize products online
  • Publish magazines online
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Corporate Training
  • Multibillion-dollar industry
  • Focus on specific skill sets
  • Can be on CD or the Web
    • Often use an Intranet
  • Can train for certification tests
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Business Presentations
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Issue: What is the appropriate use of multimedia?
  • Does development time outweigh cost of alternatives?
  • How should we use text and video?
  • Who is your audience?
  • Is use of bells and whistles appropriate?
  • What are our objectives?
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Issue: How to make useful multimedia?
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Multimedia – Applications and uses
  • End.