
Overview of the Phase
Multimedia projects originate from a variety of sources and for a variety of reasons. These may include:
- identification of need which may come from within the organisation or from external sources
- instruction to implement
- allocation of funds brought about by a rationalisation of funding usage or receipt of external funds.
Rationale for the project and the nature of the funding source influences all phases of the project.
The initial discussion with a potential client (which seldom yields enough information to accurately estimate time, cost or resources) can be followed
(or preceded) by a formal Request for Proposal (RFP). The Project Proposal, which forms the basis of the eventual contract between client and producer,
includes estimates, the scope of the work, and a project plan within the framework of a Feasibility Study. At this stage, the key personnel of the project team will
have been identified and meet to draft key reference points in the concept brief. The preliminary Project Plan includes strategic impact, the project life
cycle, expectations, resources and the process for defining deliverables. Management of customer needs, general management, business impact, risk
assessment, change control issues, quality and verification plans are also defined.
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