After the survey, the users were then asked to compare the sites on a 7-point satisfaction scale.

Unsatisfactory
Very Poor
Poor
Adequate
Good
Very Good
Excellent
1
2
3
4
5
6
7

Criterion Site 1 Site 2
Ease of finding specific information 3.25 5.75
Readibility of content 2.75 6.5
Logic of navigation 3.25 6.25
Appearance of site 4.5 6.5
Quality of graphics 3.75 6.0
Reinforcement of Snug Wear Brand 3.75 6.75
Speed of site 4.5 6.0
Fun to use? 4.0 6.25
Explanations of how to use site 3.5 5.5
Overall ease of use 3.5 6.25
Your overall productivity with the site 3.75 6.25
A cool site? 4.25 6.50
Total Score 44.75 74.50


The users were asked if they could take a few minutes and give their impressions when comparing the two sites.

Could you tell us which site you preferred and why?

"I preferred the second site! On the first site, it was not very intuitive to figure out the cost of the products in the store area. Also, the colors for the products are on the second site but not on the first. They should have had the name of the colors for the t-shirts on the first site. Well, at least I didn't see them."

"I thought the second was better because I did not have to click different links to find the cost of a t-shirt." "Overall, I liked the design better of the second site, the navigation was much easier and straightforward."

Please tell us which site you found easier to use and why?

"On the second site, the navigation is simple, information is grouped in a more consistent way according to shopping behavior." "The menu selection was bold which made it easier to search and find the information on the site."